A simple, 3-stage process:

 

1. A visitor arrives at your site or page

2. A message is sent to our server.  We retrieve any existing details from an anonymous cookie ID.  We look at all the variables and data available, and use that data decide which content option to display

3. That decision is sent back to the page, the content is retrieved from your existing servers or infrastructure.  And the visitor sees the option we selected.

Our software has been built as a SaaS (Software as a Service) solution, meaning that we host the backend processing and data we need to make decisions.  

In the location where we manage content, we place a JavaScript tag.  Our tags operate either just like your existing analytics tags (so our solution can pick up visitor trends), but where we manage content that tag becomes a two-way communication - allowing us to pass back a content decision.  The content is then picked up from your servers, meaning we do not manage or host any of your content.

These decisions happen while the page is loading - so that the visitor is not exposed to any delay.  In the case of delay or failover, we have a set of scaled responses so that at no time is the visitor left with a "hole" in the page.

Optionally, we can deliver the system in ways other than JavaScript tags.  Please contact us for further information on integration options, and on our technology infrastructure.