Our solution employs a blend of the latest advances in artificial intelligence, learning mathematics, psychology and semantic technologies.  To do this, we have created an Academic Panel of leading professors in their fields, who work with us and give us access to the phenomenal resources of the academic world.

This gives us continued leadership, and keeps us ahead of the game.  But most importantly, it gives you the best results possible.

Our technology is goal driven, whether this is to increase click-throughs on an offer, readers of a news story or basket value. This is crucially important, as any software in this space should be rigorously accountable - and show that it can actually deliver commercial benefit to your business.

This focus means that our technology and know-how are built with only one focus: commercial benefit to your business.

Our matching engine makes decisions by using a large number of data points on each individual, ranging from behavioral to environmental.  

Those data points vary from site to site but typically include time of day, geo-location, previous visit history, search history and relevant external data feeds that describe the environment the individual is currently in.

Finding relationships between these data points enables us to match individuals with content.  And importantly, we make sure that we test these learned "rules" all the time, as from experience we know how often they can change.  Of course this learning is done automatically, without the need for human intervention.

Get in touch to find out more about the science behind our solutions.