General
What type of websites can you optimise?
We don’t focus on any particular verticals as our system helps any client that can benefit from increasing the relevancy of the content they are presenting their visitors.
What content can be optimised by your system?
Content can be product, offers, editorial, creative executions, ads... almost anything in fact. This may be as simple as images, text or a more complex web object. Or as complex as a database of millions of potential content options such as ecommerce products or news articles.
How does the system ‘match individuals with content’?
Our matching engine is the brain of our system, using the latest advances in artificial intelligence, learning mathematics, psychology and semantic technologies to match individuals with content in realtime. We are supported by an Academic Panel of leading professors that ensure the maths and psychology behind the systems balances learning and application of that learning.
I’ve got a complex website with content that changes frequently – will it work?
Yes! We have APIs that link the matching engine with your backend systems so content can be quickly and automatically added or removed from the options system can select from.
Technical
What sort of support can I expect if I have queries?
You will have a dedicated contact at Cognitive Match. We call them "Technical Account Managers" because they understand the implementation of your solution from end-to-end. Importantly, they will help you set up and maintain your Cognitive Match system to deliver the greatest benefit - as machine learning not only needs great data, it needs great expertise to get the best results.
What happens if there is a problem with the solution? Will my site go down?
We use highly resilient and redundant servers to ensure our solution is available 24/7. Our load balancing system identifies network issues and demand spikes, and compensates accordingly. As a final safety measure, and in the unlikely event that there is an issue between the visitor's browser and our matching engine, our code itself will failover elegantly (meaning the visitor's experience will not be significantly affected).
Will I have to upgrade my servers to cope with the Cognitive Match system?
No. Our solution is a Software as a Service, running on Cognitive Match’s own secure server infrastructure, therefore we do all the ‘heavy lifting’ data processing on our system. Your site just displays the option that our matching engine has chosen - exactly as it does now, but with more relevant content.
How much work do my web team have to do?
The system is designed to be simple and lightweight to install, typically adding few lines of Javascript code is all that is needed to initially implement the system. In most cases this can be achieved in less than a day. Throughout the process, our technical and support teams are here to help you if you have any queries.
I’d like some more technical information – where can I get it?
We have a range of different technical guides, just contact our commercial team and we will be happy to help.
Costs
How much does it cost?
This is dependent on a number of factors such as site traffic and the number of decisions the system makes. We offer three pricing models:
1. A fixed monthly fee
2. A micro-charge per decision
3. A revenue share of the increased revenue (or profit) we generate
As we are 100% focussed on optimisation we can keep our costs low and pass these savings on to our customers.
I like the sound of it, what’s next?
Please contact us for a demonstration and to discuss the best way to get started!
Privacy
What about visitor privacy?
To capture visitor behaviour we generally use browser cookies (cookies are simple pieces of text stored by visitor web browser widely used and accepted on the web). We recommend adding a few lines into your sites privacy policy to cover our technology – your Account Manager can advise on this.
