Publishers: How it works
Cognitive Match uses the latest advances in artificial intelligence, learning mathematics, psychology and semantic technologies to create solutions that match individuals with content in realtime.
As a publisher, you'll spend your time creating and gathering great content. You may well have analyzed your web logs, done usability studies, and applied multivariate and A/B testing to work out a great website.
There yet? Then you're our perfect client.
Within your site, Cognitive Match will learn what content works best for each visitor segment and ultimately each individual. This learning takes place in real-time and never stops.
- A particular visitor in a hurry because they're at work and just need the information? We'll identify and serve them the right content
- Visitors in the north of the country coming from an affiliate start responding to a new offer? Cognitive Match will learn this, and adapt your content in real-time
Content Targeting can be applied to optimise products, offers, editorial or creative executions to the individual user. Our software maximises response, and thereby helps increase conversion, revenue and ultimately profit.
Get in touch to see how Cognitive Match can help you get the most value out of your content.



