When you walk into a high street store, a great shop assistant will recognise certain visual and behavioral cues to work out what products would most appeal to you.  They will then narrow this down by seeing your reaction to products and offers, and ultimately tailor your experience to match.

And that is how Cognitive Match works.  Rather than a smart human shop assistant, we put to work a blend of artificial intelligence, learning mathematics, applied psychology and semantic technologies. 

That’s what delivers the greatest performance to your business.

All our technology uses a range of direct, derived and imported data, which it uses to learn what is predictive for each segment of your audience.

Importantly, this learning happens ongoing and in real-time, so the decisions we make are always the best while remaining flexible to change.  And change happens both in markets and individuals, and it happens all the time.  Just think about the way you shop for a birthday gift versus the way you shop your groceries – very different!

Typically getting your website up and running with Cognitive Match takes less than a day.

Get in touch to see how Cognitive Match can maximise conversion at your online store