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Hult International Business School (www.hult.edu), the world's first global business school, is assisting pioneering artificial intelligence software company Cognitive Match with their marketing plan.
Students from the Marketing and New Media course in London, UK, have a new challenge this term: helping build the profile of a company delivering the new wave of personalized internet technology. Cognitive Match (www.cognitivematch.com) uses a mix of smart mathematics, psychology and artificial intelligence to match individuals with content online. This matching will drive the online channels of some of the world's leading brands, enabling them to show the right product and offer to each of their customers, every time.
Daniel Perez Vidal, Assistant Professor in Marketing Communications at Hult, will guide the students in the creation of a unified marketing communications plan for Cognitive Match. "The fit with Cognitive Match is exciting", he says, "their approach is fresh, novel and futuristic - as is ours. Drawing on the skills of the students in our top-ranked MBA program, we are in a position to offer Cognitive Match a rich resource of marketing and business talent. In return, we have the opportunity to work with a business that's part of the leading edge of New Media."
As part of the brief for the students, Cognitive Match is encouraging hands-on implementation of marketing ideas. Alex Kelleher, Founder MD of Cognitive Match, and founder of two previous internet successes, says, "The future of marketing is test-refine-test-refine. That's how our systems learn to target content, and that's where campaigns are heading across all media. We're very pleased to be working with some of the sharpest young minds in business and marketing in this area - building the solutions that will drive the future of online marketing. We fully expect that some of those students will continue to be involved in Cognitive Match long after the course finishes."
The Marketing and New Media course runs until early Summer 2009.
About Hult
Hult International Business School operates MBA schools in Boston, London, Dubai and Shanghai. Hult offers a range of programs including undergraduate and master's degrees. Its flagship MBA degree received top rankings from both the Financial Times and the Economist Intelligence Unit.
