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Guardian News & Media (GNM) - a leading news provider which publishes the Guardian and Observer newspapers, as well as the guardian.co.uk and guardiannews.com websites - has chosen Cognitive Match, provider of Dynamic Optimization solutions to boost its onsite commercial potential. As a result of this move, GNM's millions of monthly visitors will become more familiar with GNM's relevant commercial offerings on the site, including services such as Soulmates dating, holiday offers and the Masterclasses that are available. Cognitive Match provides an innovative technology solution that is able to predict and then target content that is most likely to inspire the individual user to action. This news comes after a successful four month trial.Chris Lawson, Marketing Director for the Guardian explains “As one of the biggest newspaper sites, with over 60 million uniques browsers per month, we are always looking for ways to better monetise and engage with our audience. Cognitive Match offers a great technological solution to provide our users a more targeted, relevant and sophisticated portfolio of commercial promotions.”Alex Kelleher from Cognitive Match said “The Guardian are a forward thinking online news provider, and it is fantastic to partner with them after doing an initial trial. They have clear goals about what they want to achieve and know how to get the best out of our SiteMatch technology. You only have to look at what the Guardian has done with new media from Podcasts to Facebook app, to know that they are industry leaders” ContactJake Higginsjake.higgins@cognitivematch.com
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