Blog
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The Business Leaders Network brings together entrepreneurs and other business leaders to discuss current issues. The Future of Print Media event saw an impressive group of 20 or so news and print CEOs, who are all facing new challenges in light of the shift away from traditional media channels. “The changes we're about to see as we move from analogue to digital are as profound as the changes in television 40 years ago”, says John McVay of PACT.
The Print Media industry is at the heart of this shift to digital. And in fact this industry has many of the ideal ingredients to succeed in the digital environment: brand, trust, content and customer loyalty. By levering smart technology, the industry could provide more relevant content and services to its customers, and increase long-term engagement, an opportunity that Cognitive Match CEO, Alex Kelleher was invited to speak about at the event.
