Blog
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This week’s ‘Andrew Walmsley on Digital’ article at Marketingmagazine.co.uk reveals how traditional targeting is showing its age. He illustrates this using smarter systems like Cognitive Match, which makes decisions in real time and automatically adapts to ever changing shifts in visitor behaviour in order to help a range of online businesses.
Walmsley explains the Cognitive Match system, stating that ‘information such as location, the site from which the user linked or what they searched for and time of day are combined with known actions from previous site visits to present a version of the page that emphasises products the user has a higher propensity to buy.’
Read the full article here
