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  • Alex Kelleher talks at TED event in Oxford

  • This week, Cognitive Match CEO, Alex Kelleher, was invited to speak at TED Global 2010 in Oxford.

    Alex commented "I was very pleased to speak as one of the TED Professors, an extraordinary group of people trying in small and incredibly diverse ways to change the world - one idea at a time. For the premise of my talk, I decided to imagine for a moment that we were able not only to observe online behaviour through clickstreams - but actually by seeing inside people's brains as they were using the medium. FMRI scans enable us to do just this - though not yet for everyone and not yet in realtime."

    Were you are TED Oxford? Tweet us @cognitivematch with your views.
     
    Photo Credit: James Duncan Davidson / TED