Blog
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Cognitive Match CEO Alex Kelleher was invited to speak on a panel discussing ARPU (Average Revenue Per User) generation at the 2009 Eurosummit cable industry conference in Lisbon. Whereas the second generation of the internet (roughly defined as "Web 2.0") was and is essentially about people connecting to each other, the next generation will be about relevance. Relevance is what we respond to, and that in turn is informed by behavioural data.
Cable companies are in fact ideally positioned to collect and process this data, as they provide the infrastructure for millions of customers to engage with digital media. The benefits of relevance can of course be substantial to the end-user. However, privacy concerns remain, which is why light data processing and a focus on context is a benefit. In addition, this kind of data tends to be the most predictive, and is therefore the focus of Cognitive Match’s solutions. The Panel discussed this opportunity as a way of liberating ARPU for the cable industry, an industry that is currently being challenged by content-providers that are delivering business models "over the top" of the cable companies’ bandwidth infrastructure.
