Blog
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This week’s ‘Andrew Walmsley on Digital’ article at Marketingmagazine.co.uk reveals how traditional targeting is showing its age. He illustrates this using smarter systems like Cognitive Match, which makes decisions in real time and automatically adapts to ever changing shifts in visitor behaviour in order to help a range of online businesses.
Walmsley explains the Cognitive Match system, stating that ‘information such as location, the site from which the user linked or what they searched for and time of day are combined with known actions from previous site visits to present a version of the page that emphasises products the user has a higher propensity to buy.’
Read the full article here
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We're looking for a technical account manager to manage deployments of our content optimisation solution. The successful candidate must demonstrate first class project management skills, a passion for online technology, the ability to sell and - most importantly - a friendly, consultative and attentive approach to addressing client needs.
This role is responsible for the full end-to-end delivery of projects and ongoing client service: providing support to the sales team during pre-sales, defining business requirements with the client, ensuring all project work is delivered on time, guiding the client through implementation, post implementation support and performance reviews. More details and to apply, click here (Sorry, no agencies!)
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After a successful 6 months in our 4th floor office in Oxford Circus, it’s time to move to a new space that will give us more room and better facilities for our expanding team & client base. From Monday 19th March, we’ll be at 111 Buckingham Palace Road, SW1, just minutes from Victoria station. Full details can be seen here. We look forward to welcoming you at our new offices in Victoria.
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During February we welcomed some new faces into our team across a variety of roles. David Stobs-Stobart, previously at Credit Suisse & online research website Pintarget.com, has joined as Client Services Director.
Our development team has also expanded; Marcel Dziedzic now looking after the client facing UI design and Liviu Tudor joined us as a Senior Java Developer. Marcel has over 5 years experience of UI design, working on a number of large scale projects including MyBuilder, NetPlayTV & MrTed, while Liviu has been working in senior development positions for a number of years, in both corporate and startup environments, most recently with Vibrant Media.
To service our ever growing international client base, Kristy Shipman joins to head up US Business Development. Kristy is based in our new San Francisco office & her experience spans multiple SaaS solutions including most recently, Meltwater Group. We welcome David, Marcel, Liviu & Kristy to our ever growing team!
