Press
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Guardian News & Media (GNM) - a leading news provider which publishes the Guardian and Observer newspapers, as well as the guardian.co.uk and guardiannews.com websites - has chosen Cognitive Match, provider of Dynamic Optimization solutions to boost its onsite commercial potential. As a result of this move, GNM's millions of monthly visitors will become more familiar with GNM's relevant commercial offerings on the site, including services such as Soulmates dating, holiday offers and the Masterclasses that are available.
Cognitive Match provides an innovative technology solution that is able to predict and then target content that is most likely to inspire the individual user to action. This news comes after a successful four month trial.
Chris Lawson, Marketing Director for the Guardian explains “As one of the biggest newspaper sites, with over 60 million uniques browsers per month, we are always looking for ways to better monetise and engage with our audience. Cognitive Match offers a great technological solution to provide our users a more targeted, relevant and sophisticated portfolio of commercial promotions.”
Alex Kelleher from Cognitive Match said “The Guardian are a forward thinking online news provider, and it is fantastic to partner with them after doing an initial trial. They have clear goals about what they want to achieve and know how to get the best out of our SiteMatch technology. You only have to look at what the Guardian has done with new media from Podcasts to Facebook app, to know that they are industry leaders”
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Eli Pariser's book "The Filter Bubble" takes a look at the growing phenomenon of algorithms curating the internet. He concludes that we have entered a "filter bubble" that risks the integrity of the internet.
Read my review here
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At Cognitive Match we are dedicated to helping forward thinking members of the digital industry connect with others.
If you are a talented programmer, we want to set you a challenge.
Send your submission to challenge@cognitivematch.com alongside your CV.
Successful submissions will receive a certificate in their category, and will be contacted for an interview when a position is available at Cognitive Match. Successful candidates will be invited to join an exclusive LinkedIn group for those who have completed a challenge in order for you to publish your success.
Download the challenges below:
Algorithm Guru
Collections Ninja
High Throughput Champion
We have offices in Palo Alto, New York and London but will be looking to reach out to all the successful candidates across the world.If you have any questions, feel free to get in touch.
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David Walsh was an intern with the Research Team from July to September 2011. In this article he shares some of his work and experiences while he was with us at Cognitive Match. He has now returned to his study of Mathematics at Cambridge University.
Read the full article here
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Alex Kelleher, CEO of Cognitive Match, arrives in Monaco for a ground-breaking discussion at the Monte-Carlo Bay Hotel. The session titled "Data- Whose is it?" is set to be an unmissable event of the 2011 Monaco Media Forum on 10th November 2011.
Alex’s perspective on this topic will be highly informative since Cognitive Match uses innovative technology to provide users with unobtrusive, personalised experiences, all without the need to collect personal data.
Lori Fena (Founder of TRUSTe) will moderate a panel of industry leaders that include Scott Meyer (CEO, Evidon), Mila Sukhareva (CEO & Founder meetOne) & Eric Wheeler (CEO, 33Across).
If you're in Monaco and would like to connect with Alex, do get in touch via info@cognitivematch.com or +44 (0) 203 205 0004
