Attract, Inform, and Motivate Your Audience.

You know who and where your ideal customers are but, what about the things that make each of them individuals?
Two people from the same demographic or media buy will have different tastes, needs and interests.
Cognitive Match understands those individuals and uses data to treat even the most well defined audience as the individuals they are.

See a Demo of AdMatch and Personalized Retargeting

AdMatch

Attract, inform, and motivate your target consumers to interact deeply with your brand by using AdMatch. AdMatch optimizes the key elements within your ads to make your media dollars work harder – generating higher engagement, click and conversion rates. Using AdMatch advertisers have seen lifts of 50-200% or greater in response rates.

Personalized Retargeting

Sustain engagement and maintain customer interest with Personalized Retargeting. Cognitive Match translates activities of users on brand sites, email and other digital environments into personalized marketing messages. This tactic is a very effective communication tool for connecting your brand with its most valuable, engaged consumers delivering an increase in conversion rates of 5X for some campaigns.

  • The promise of dynamic creative has always been enticing—different images and messages in different sequences for different people-but the production headaches have always been daunting. CreativeMaker is a powerful step forward, integrating scale directly into our existing production workflows. The Hill Holliday teams are psyched for the combination of thousands of versions from a single integrated workflow.

    Ben Jones,
    EVP of Creative at agency Hill Holiday
  • Cognitive Match has finally solved the challenges that have kept clients from realizing the boost Dynamic Creative Optimization can provide on Display campaigns. To date, the primary challenge has been that deploying campaigns with other DCO vendors can take months or more. Now, we can have campaigns up and running quickly, which puts Cognitive Match's DCO solution at the same pace as digital display, overall; and our clients' business as well.

    Dan Davies,
    Director of Ad Operations at Digilant

Case studies

  • Online Service Provider
  • Household Product
  • Top 5 US Bank

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