Attract, Inform, and Motivate Your Audience.
You know who and where your ideal customers are but, what about the things that make each of them individuals?
Two people from the same demographic or media buy will have different tastes, needs and interests.
Cognitive Match understands those individuals and uses data to treat even the most well defined audience as the individuals they are.
See a Demo of AdMatch and Personalized Retargeting
Attract, inform, and motivate your target consumers to interact deeply with your brand by using AdMatch. AdMatch optimizes the key elements within your ads to make your media dollars work harder – generating higher engagement, click and conversion rates. Using AdMatch advertisers have seen lifts of 50-200% or greater in response rates.
Sustain engagement and maintain customer interest with Personalized Retargeting. Cognitive Match translates activities of users on brand sites, email and other digital environments into personalized marketing messages. This tactic is a very effective communication tool for connecting your brand with its most valuable, engaged consumers delivering an increase in conversion rates of 5X for some campaigns.